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🇬🇧 🇪🇸Adversity, Rum and Rugby: A Cocktail of Transformation

Nov 20, 2025 3:00 PM
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In family businesses, succession is not always a neatly planned handover between generations. In challenging environments, it becomes a living process—one that demands constant reinvention, strategic vision, and the ability to turn adversity into opportunity.

In this session of our Succession Series, we will speak with Alberto Vollmer, CEO of Ron Santa Teresa (Venezuela), the focus of a Harvard Business School case study that has inspired leaders and family enterprises worldwide.

Amid Venezuela’s political and economic uncertainty, Ron Santa Teresa has become a lightbulb in the darkness—a beacon of hope, resilience, and transformation. Under Alberto’s leadership, the company has not only preserved its two-century legacy but also built a business model that embeds social transformation as a strategic pillar. Initiatives like Project Alcatraz show how a family business can create deep regional impact, strengthen its community, and turn its product into a vehicle for positive change.

This webinar will explore:

  • How to lead a family business under extreme conditions, paving the way for future succession.
  • Succession as a process of building resilience and long-term vision.
  • How purpose and social transformation strengthen business continuity.
  • The role of current leadership in ensuring relevance and legacy for the next generations.

🗣 Language: The webinar will be held in Spanish with live English translation available.