Fundada por Edouard Thijssen y Edouard Janssen para dotar a las empresas familiares y family offices multigeneracionales de herramientas de gobierno y colaboración adaptadas a sus necesidades únicas.
If you’ve ever hesitated to promote your family business because “the work should speak for itself,” you’re not alone. Many family business leaders feel that branding and marketing are for flashier companies - ones that chase attention rather than quietly earn trust. But in today’s competitive market, staying quiet can actually hold your business back.
In this practical, mindset-shifting session, brand strategist Meghan Lynch will show why telling your story is actually an important act of service. You’ll learn how to share what makes your company special in a way that aligns with your values and builds long-term value for your team, your customers, and your legacy.
You’ll walk away with:
A clear framework to articulate your company’s unique differentiators without sounding salesy
Real examples of how family businesses have used their story to attract top talent, educate customers, and strengthen pricing power
Simple tools you can use with your team to uncover brand-worthy stories from your company’s history and daily work
Practical language swaps to use in marketing, sales conversations, and recruiting that feel natural, not boastful
A new mindset: that brand strategy isn’t fluff. It’s a tool to build trust, strengthen culture, and protect your family’s most valuable asset.
Whether you’re preparing for growth, succession, or just want to attract the right customers and employees, this session will help you turn quiet excellence into a strategic advantage.
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